POINT BLANC LAUNCHES “VOYEURIZM” - NEW CLOTHING LINE IN COLLABORATION WITH ECHOPARK
6 October 2007, Kuala Lumpur – Point Blanc today launched VOYEURIZM, his exclusive new urban clothing line under Voyeur Records in collaboration with Echopark. VOYEURIZM is a limited edition urban line for men and women, with prices ranging from RM59.90 – RM75.00. It is available exclusively at Echopark stores nationwide.
The concept of VOYEURIZM was developed based on Point Blanc’s record label, Voyeur Records. The first phase of the clothing line carries through the Voyeur theme, featuring edgy graphics and silhouettes inspired by the iconic Voyeur Records logo. The limited edition line currently consists of a series of fitted and mesh caps, men’s t-shirts and female baby-tees. New items will be added to the VOYEURIZM collection on a monthly basis.
Said Point Blanc, CEO of Voyeur Records, “Fashion is an important element of the hip hop lifestyle and it has always been one of my passions other than music. After establishing both myself as a solo artiste and my record label Voyeur Records, developing an urban clothing line was a natural progression and gave me the opportunity to expand the Voyeur Records brand as well”.
“When we decided to develop VOYEURIZM, it was only natural for Voyeur Records to collaborate with Echopark, as they are one of Malaysia’s leading hip-hop retailers. This is only the beginning of our partnership together and you can look forward to more from us in the future” added Point.
For a limited time only, Point Blanc’s debut album “Straight to the Point”, will be given away with every VOYEURIZM T-shirt purchase. “Straight to the Point” features the No. 1 hit single Ipohmali and street anthem KL Lheng Chai, with guest stars ranging from Hong Kong hip hop icon MC Yan of LMF, to Malaysian Idols Jaclyn Victor and Vick Teoh, and Malaysian hip-hop artistes The Fabulous Cats, KLG Sqwad, Emcee David, IVI, Caprice and Wordsmanifest.
The second phase of VOYEURIZM, scheduled to be unveiled throughout now until March 2008, will consist of a series of limited edition parkas, polo t-shirts, denim and sneakers.
To check out the VOYEURIZM line, go to www.voyeurrecords.com/voyeurizm.
To buy Voyeurizm online and get your free Straight to the Point CD with every T-shirt purchase please click here.Shipping within the Klang Valley is Free!
The press conference setup
The main area
Point introducing new Vrec artistes Uncle Real & IVI
The crowd complete with TV camera crew
More crowd
Hitz.TV was there to cover the event. Altimet interviews Point
The main stars of the day:- Voyeurizm clothing!
The food for the day
The entertainment of the day: B-boys decked in Voyeurizm showcase
It was a good day for the Vrec core team
And a better day for the entire Vrec streeteam/familia!
Special thanks to all fans, friends, family, media and the Vrec streetteam for making the event a success! Now lets cop those Voyeurizm hotness!
3 comments:
man... the tees are hot hot hot!!! wait.. did you mention something about... voyeurizm sneakers!!?? :|
i wantttttttt.
I was there, I was there!!!! Hahahahaha see if u can find me on the street team pic ;p... It was great and the gears are seriously hot!
Nice. But we think it would be better if you cut out the CD from the package and give some price cut around RM20 (the CD price) for the t-shirts so that it will be more 'buyer friendly' coz most of em who know point blanc already own the CD! It will be unnecessary for the fans to get extra same 3 cds for 3 point blanc t-shirts.
Anyway, good luck and congratz!
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